The global social-media manager

Angela Laws, 71


Digital Diva

After a career in marketing in the beauty industry, Angela Laws came out of retirement to become marketing and social-media manager for TrustedHousesitters, a global digital business that matches house and pet-sitters. With no digital marketing skills, she had to learn how to create online content and manage digital communities.

Someone said to me: “You must be the oldest social-media manager alive” – and I probably am. I took on social media when I was 64 after the young man who started TrustedHousesitters convinced me it was worth coming back to work for. I’d dabbled in blogging and had done a little pet-sitting since our own beloved spaniel died. Since I joined, we’ve gone from a staff of two to 50. I get new energy and a fresh outlook from our team. My closest colleague is 22 and together we’ve been nominated for a social-media award – I’m pretty proud of that.

When you connect with younger people, you realise how amazing they are. We learn from each other. If they are developing some new website function, I’ll say “Hold on, have you granny-tested that?” I’ve travelled to so many different places, I’ve had so much life experience, I can bring things they couldn’t possibly know yet.

My day is a very long one. Social media never sleeps, and I work seven days a week, but that’s my choice. But I couldn’t do this for anything else; I’d never feel so impassioned about gaming, for instance. You can’t sell to people on social media; it doesn’t work. You have to care, and I care very much about animals. We are a community of pet lovers, but we are so much more than that.

Recently I heard from a woman who lived beside Lake Geneva and whose father was terminally ill and didn’t have long to live. She was desperate to fly to see him in Australia, but couldn’t leave her home empty. I put out a message and our members came up with someone within the hour. These stories happen all the time. I can’t tell you how good that makes you feel.

Social media is a way of reaching thousands more people than I ever could before. We have 200,000 highly-engaged followers across our channels. We’ve had thousands of five-star reviews. One of our videos has been viewed five million times, received 3,700 comments and I’ve responded to every single one. Nothing on our pages goes unanswered. There are a lot of lonely people out there.

Animals have this amazing ability to bring people together. Instinctively I feel anyone who loves animals is a good person. We have one young woman from Vancouver who’s kind, lovely but terribly shy and lonely. She’ll only house-sit for dogs – they get her out and walking, they help her strike up a conversation.

My motivation comes from wanting to do a good job; I’m probably still trying to prove myself at the age of 71, possibly because I am 71. I’ve had demanding jobs for most of my life and have always given 110 percent. My children think I work too hard, but they’re also proud of me. My husband probably wishes I’d close my computer and walk away, but this is my time now. It’s probably easier than when I had a young family, dogs, horses, cats, the mortgage and a school run to worry about. I’m a night owl and have been known to work during the day and then pick up again from 10pm into the small hours, sometimes until 3am.

My husband worked in the oil industry and we’ve lived around the world – Italy, Tunisia, India, Qatar, Vietnam, Singapore, Canada, Australia – but we’ve been too transient to become part of a community. I envy people who’ve established themselves somewhere and look forward to retiring. When you get older, it’s much harder to make connections. But we’ve made friends through pet-sitting, which I do alongside the social media.

We spent six weeks in a beautiful apartment off Fifth Avenue in New York and became friends with the owners. Animals are the key to our happiness. This year I’ve sat 20 houses and more than 70 dogs, cats, horses, ducks and chickens, all the while working remotely. We’ve been to Vancouver, San Diego and Washington State. If you want to switch off, go on a cruise. This is a way of travelling with a purpose.

You hear stories of how people die mentally when they retire and I get that. Suddenly you’ve nothing to do but put the rubbish out and make the tea.

Someone approached me on LinkedIn to ask me how to launch herself online. I said you’ve got to identify a passion and create a purpose around it. There will be a whole community who share that passion. You just need to learn the basics – don’t go in with an idea to make money, but instead create something that has a reason. That’s what it’s all about.

I attend social-media conferences and courses and I’m probably the oldest there, but people tell me I look 20 years younger. I still love fashion; I still love my Louboutins. I’ve never felt “Oh my goodness, I’m too old for this”. That might be naive, but I just haven’t felt it.

quote symbols

You’ve got to identify a passion and create a purpose around it. There will be a whole community online who share that passion

Read More

READ STORY

An artist's impression

Fresh from high school, Floyd Norman began his career as an in-betweener at Walt Disney studios. The first African-American artist to work at Disney, he has successfully spanned the worlds of hand-drawn and computer animation. Floyd Norman was the subject of the 2016 documentary, “An Animated Life.”

READ STORY

Restless creative

Retired journalist and author of six books, Joy has completed five degrees and is putting the finishing touches to her PHD on Elizabethan literature at the Shakespeare Institute, University of Birmingham. Not content with scholarship alone, she has directed several plays for the Institute’s theatre group.

READ STORY

The bard's bluestocking

Retired journalist and author of six books, Joy has completed five degrees and is putting the finishing touches to her PHD on Elizabethan literature at the Shakespeare Institute, University of Birmingham. Not content with scholarship alone, she has directed several plays for the Institute’s theatre group.